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1)
Could you tell us a bit about your background - educational and
otherwise?
I was born in 1974 in Karachi. I joined
Karachi Grammar School at age 3. I was a mediocre student all my
life as I never managed to get to grips with traditional modes of
imparting education. I did reasonably okay in subjects that required
a certain degree of thinking. I could never memorize arcane/mundane
facts and therefore got a pretty dreadful O-Level result. I was
very skilled at all sports and was on most of the school teams,
captaining almost all the house teams. I decided to leave KGS after
my O-Levels, owing to an unfortunate incident that led me to conclude
that the school had no value system and didn't really give a damn
about its students or their welfare. Soon after I left KGS, i.e.
1990, I bought my first Apple Macintosh computer. It was an all-in-one
unit with a 9" screen and a single floppy drive. It had 1 MB
of RAM, an 8 MHz processor and no hard disk. This machine, along
with Pink Floyd, changed my life forever. On my Mac Plus, which
I worshipped, I learnt how to use MacPaint, MacDraw, Microsoft Word,
Microsoft Excel, and Tetris (still the only game I know how to play).
I simultaneously discovered the eccentricities and genius of Roger
Waters. My first major computer upgrade, 4 months later, was the
addition of an external floppy drive for Rs. 3,000. I thought I
was so high-tech now, my life was perfect. In addition to application
software, I got very interested in the Macintosh Operating System
... This was the beginning of an endless fascination with user interface
design and how human beings interact with machines.
In September 1990, I took off for Kinnaird
College, Lahore. I struggled my way through 4 years of painful education
in the subjects of Literature, Philosophy and Journalism. I had
to fight many a battle before I was allowed to take my tiny little
computer to the hostel; the administration agreed grudgingly and
insisted upon a monthly payment of Rs. 100 to cover electricity
costs! During my B.A. years, I produced the College Newspaper and
the Asian Womens' Magazine on my Macintosh, using Aldus Pagemaker
and SuperPaint. Graduating from Kinnaird College marked the end
of my rather unspectacular educational career.
I am not cut out for formal education.
I wish I hadn't had to suffer through 15 years of school and 4 years
of college. What a waste! Thanks to the fact that my parents never
subjected me to the insanity of competition, I was never driven
to achieve high grades. I concentrated on reading, listening to
music, playing cricket and tennis, and generally becoming human.
2) What about your professional
career and present job status?
In 1994, one hour after I landed in Karachi,
I joined Enabling Technologies, a company specializing in multimedia
development. Most companies in Pakistan were not even vaguely aware
of the benefits of the services we offered and it took years of
awareness sessions, seminars, etc. to get the point across. I jumped
straight into multimedia authoring and graphic design. Our first
major project was the design and development of Pakistan's first
multimedia CD-ROM for IBM; Mr. Nisar Memon must be acknowledged
for taking a huge leap of faith and believing in a company made
up of 4 people. In those days, we did not have Internet access and
getting stuck with technical problems meant just figuring it out
for oneself. I learnt a great deal about troubleshooting and not
panicking. My CEO, Zaheer Kidvai, was and is very inspirational
and extremely supportive.
It was natural for our small team, then
at ET, coming as we did from our background love of the Arts and
the Humanities, and our individual commitments to Human Rights and
Peace issues, that we sought work in areas that sustained these
interests. As a result, we subsequently developed a CD-ROM for ABN-AMRO,
entitled "50 Years of Art in Pakistan". But, IMHO, my
most major achievement has been the CD-ROM, "Faiz - Aaj Kay
Naam" (still in great demand). The project was very challenging
at a number of levels: gaining a deep insight into Faiz, the man;
understanding the poetry; compressing hours of rich media content
into a single CD-ROM; and the programming. It was an intense, exciting,
and very gratifying experience.
As the Internet started becoming the medium
of choice, I moved into web development and learnt a great deal
about web technologies by reading voraciously and experimenting
recklessly - streaming media, graphics for the web, color palettes,
compression, file formats, 3rd generation site design, interface
design, usability testing, content creation; oooh, what an exciting
time to be alive.
During my time at ET, I conducted training
sessions for a number of clients and also taught New Media Development
at Hamdard University. From 1999-2000, I ran Solutions Unlimited,
a sister concern of ET, focussing at the time, on Macintosh Sales
and Support. I also managed projects at ET, which was growing, so
I had a team of designers and developers working under me.
In 2001, I joined Beyond Information
Technology Solutions, as New Media Architect (Visit http://www.bitsonline.net/sabeen/new_media_architect.html).
BITS specializes in eBusiness and eLearning Solutions as well as
New Media applications. I am fascinated by whirlwind changes in
the Economy and the way the world is moving from the Industrial
Age to the Information Age. Our core focus at BITS is to make this
transition easier for our customers. We combine Strategy, Creativity,
Technology, and Branding to create unique digital experiences. At
BITS, I manage many of the the day to day operations of the company,
look at areas of business development, and of course, fulfill my
primary role as New Media Architect.
3)How long have you been related
to the field of Information Technology?
10 years.
4) Has it been a good experience?
Awesome! I am passionate about my
work and am aiming to get onto the cover of Fortune before I am
28. I have had enough of the Western world hogging the limelight.
5) Would you say that women in
IT have a better chance of moving upwards and working on an equal
level with their peers as compared to women in other fields?
IT is so vast - it encompasses all forms
of technology used to create, store, exchange, and use information
in its various forms. It is not solely about being an HTML engineer
or a Java programmer. The possibilities are endless. For example,
at BITS, we employ programmers, artists, writers, designers, musicians,
video specialists, animators, marketeers, the list is endless. Women
today have access to a mind-boggling range of opportunities and
jobs that did not even exist two years ago. Also, the Internet -
a truly liberating phenomenon - makes the impossible possible. Women,
in our culture, have had problems working with men, or working long
hours etc. The Internet allows all of us to be free agents, choose
your own work, do it whenever you want to.
6) What can you say about the general
atmosphere of the IT industry?
In Pakistan? It's dreadful at some levels
and fairly encouraging at others. On a positive note, a number of
Government initiatives have started taking shape and things seem
to be moving ahead. There has been an explosion of IT institutes
and IT companies, which I suppose in a narrow sense is good. However,
in the grand scheme of things, we are too intently focussed on "Technology".
All the factors that shape a society and make it great, need to
be factored in before the IT revolution will make a real impact
on us as a nation.
7) Is Pakistan more conducive to
working women than let's say it was five years ago?
Yes. However, one can only hope that fundamentalist
groups don't undo everything we have achieved over the last few
years. There is a genuine fear that Pakistan will be a Taliban-controlled
state fairly soon. All of us have to fight this onslaught in every
way possible.
8) Any other message you would
like to give the young lady wannab-e's in the IT industry?
Develop a passion for whatever you
do and don't be content with just sitting in a cubicle churning
out code. Dream about how you can change the world and then go out
there and do it. Seize the Day! 24/7! |
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