| The hype
was true. It just needed to be seen to be believed.
What is common between India and Pakistan
is merely the fact that there has been an InfoTech boom in both
countries. That's all. Similarity ends. India has chosen to leverage
the power of the Internet for boosting the economy and creating
wealth and has gone about doing so in a focused and intelligent
manner. Pakistan has single-mindedly decided to churn out OCPs and
MCSEs that run off to Canada and America, first chance that they
get.
I just attended India Internet World 2000
in Delhi and was truly astounded at the sheer energy and force generated
by over 1800 young Indians delegates. Intelligence, business savvy,
technical knowledge and passion was bursting out of every square
inch of space at Pragati Maidan. It was an inspiring spectacle.
On the flip side, it was a terribly frustrating and painful experience
for me as a Pakistani. The Indians look like us, talk like us and
suffer the same bureaucratic nightmares and hurdles as us ... the
difference is that they are now major players in the New Economy.
This is not about Bangalore and its vast
reserves of world-class software developers. This is about the dotcom
revolution in India. From companies like eGurucool.com (eLearning)
to razorfinish.com (reverse auctions for hotel reservations), the
dotcom scene is explosive and the spirit of entrepreneurship is
alive and kicking.
It all happened one day last year when
a search engine called khoj.com was bought by Satyam InfoWay. Across
India, the collective pulse of approximately 50% of her educated
population quickened. Until then, they had been closely observing
how young college students all over America were becoming millionaires
overnight. Now, with eyes open wide, they saw how their own children
could join the fray. Some even went so far as to pull their kids
out of school and to get them enrolled in web development courses.
Young entrepreneurs saw massive opportunities to convert their dreams
into cash. And so, the dotcom/infotech wave spread across the nation,
especially Mumbai, forever changing the way business is conducted
in India.
India gets it. We don't. These days, eCommerce
is the buzz. One hears lectures about supply chain management, streamlining
of back-end processes, B2B and B2C and on and on. So what? How many
dotcom companies have been formed in Pakistan? How many traditional
companies have decided to embrace the Internet to enhance their
bottomline? How many advertising agencies know about digital branding
and how to track visits to a web site. How many business schools
have altered their curricula to empower future professionals to
compete in the New Economy? (A recent graduate of a prestigious,
local business school did not even know what a startup was). How
many ISPs are even thinking about broadband? How many of us "enlightened"
individuals have done anything to change the "state of IT"
in this country? In the grand scheme of things, Zero on most counts.
Young Pakistanis: This is a unique opportunity
for us - the Internet is a level-playing field. Let's develop some
focus and learn some REAL lessons from across the border. Those
guys know what they are doing (over US$ 400 million worth of business
deals were sealed over just 3 days at India Internet World 2000
alone), they are willing to allow their brains to be picked, and
are willing to share their experiences and many among them genuinely
enjoy meeting Pakistanis.
The mantra of the New Economy is P2P: Path
to Profitability. To get in on the action, we have to develop a
new strategy - Vision, Content, Branding. We have to respect our
own language, culture and indigenous talent and exploit it to the
maximum. We can make a difference and we can start now.
Carpe Diem - Seize the Day!
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