Wednesday, October 12, 2005

While I had made a conscious decision not to criticize anyone's earthquake relief efforts, KFC's advertisement in today's Dawn newspaper is abhorrent.

The quarter page ad says:

Let's make a difference - Join hands with KFC in supporting the Earthquake victims. As a small gesture, KFC Pakistan will donate Rs. 10 on every Combo sold in October, 2005 towards this cause.

It is absolutely pitiful. "small gesture" is spot on. In fact, they should have said, "miniscule, meaningless gesture". It's Ramzan. It's already the 12th of October. Only on Combos. How much money do they expect to raise with this disgraceful non-effort? WTF???

The ad agency, brand manager, and senior management should die of shame. I am so glad KFC is not my client.

Posted by BeanZ | Permalink: 6:32 PM |