Friday, June 17, 2005

"Paul Rand's (1914-1996) stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation."

John Maeda



Thoughts on Paul Rand by John Maeda

Posted by BeanZ | Permalink: 1:53 PM |