In January 2007, when Steve Jobs announced that Apple was dropping “Computer” from its name, I felt – well, strange. Sitting in Moscone West, San Francisco with 3,999 people I didn’t know, I wanted to hold someone’s hand – someone who would understand, without the need for words.
As the famed Reality Distortion Field started wearing off, I started feeling resentful. No new Macs, no Leopard, no software. Sure, we waited 3 years for the iPhone – and there it was – but, but, but Apple is a computer company. Well, WAS.
And so, with the iPhone announcement, Apple got even cooler than before and iPod sales reached an all-time high and blah blah blah, and then one day, Steve said we couldn’t get Leopard on time because everyone in software was busy with iPhone. WTF? When newbies say, “Oh, Apple – the company that makes iPods”, I shoot them in cold blood – in my head.
Apple [Computer] Inc. is our company. We made it live when it was oozing red ink all over the planet. We bought Macs when they were not “hip”. We kept the faith – against all oddds – and even prayed in 1997 when Wired admonished us to. I’m happy about the iPods and the iPhone, really I am. BUT, the real coolness is at the heart of the OS and the mad, crazy dream – the vision that all the other “crazy ones” bought into. You know who you are.
Enough about unlocked phones and ring tones.
This is the real news (Oct 22 2007)
In the fourth quarter, Apple shipped 2,164,000 Macs, representing 34% growth over the year-ago quarter and exceeding the previous quarterly record for Mac shipments by 400,000.
Cupertino: YOU ROCK!