Mac users are often accused of being rabid about everything to do with their favorite fruity company. We sit up all night to listen to SteveNotes, we follow the rumor boards like our lives depend on knowing exactly when revamped iPod Nanos will hit store shelves, we know when new versions of the OS are seeded to developers for testing, we fret about Jonathan Ive jumping ship to another company (he designed the iPod, the iMac, the Mac Mini, and the G5), we endlessly debate the move to Intel chips, and we ‘evangelize’ non-stop. Mostly, we are fanatical supporters of a company that consistently hits the high notes of innovation, mouth-watering industrial design, and unparalleled user experience.
However, we are also Apple’s harshest critics, contrary to popular belief. The subject of my gripe today are the so-called Geniuses at Apple’s Retail Stores across the US, Europe, and Japan. I haven’t encountered too many as I am a power user and the only reason I’d go anywhere near a Genius would be for hardware support. The very concept of a Genius is disgusting. These are just folks who know more about Apple hardware and software than the average user. So? Big bloody deal. They’re paid to know more. Macs have always been touted as “computers for the rest of us”. They’re good to go out of the box, the user manuals are written in English not geekspeak, the OS and most applications conform to Apple’s Human Interface Guidelines so everything is consistent and easy to use, and really, Macs just work. Nevertheless, scores of people feel insecure around technology and genuinely believe that they aren’t good with computers. Why underscore this anxiety by branding glorified tech support staff as Geniuses, furthering the divide between an average user and the “super powers”?
Yesterday, at the Apple Store in London, I was sitting around checking mail and generally feeling happy being amidst “family”. I was discussing the new iPods with a couple of folk and this harried girl came up to me, practically in tears, and asked if I knew a lot about Macs. I said I did and, most apologetically, she asked if I could help her out with a couple of things. A Genius at the Genius Bar told her that her iBook was displaying a flashing question mark at startup because she needed a new hard drive, and her computer couldn’t connect to the Internet because the Store was offline. Bullshit on both counts. The flashing question mark issue was solved in 4 seconds, simply by selecting her hard drive as the Startup Disk, as opposed to a Network Disk. The Internet at the Store had possibly not been working for a few moments but when I launched Safari, her start page loaded instantly and she was up and running. In her traumatized state, she thought that her computer had huge problems that were preventing her from going online. The Genius had not even bothered to check and had dismissed her contemptuously, probably thinking she wasn’t worthy of his time.
Absolutely appalling.
After a while, I had a question about a DVI to Video connector and approached the Genius Bar with trepidation. I asked if there was a queue and this bastard Genius said, “Well, if it’s a quick and silly question, I can answer it now”. Why didn’t I didn’t blast him out of the universe?
A Genius is one who has exceptional intellectual or creative power. The only thing these guys have is exceptional bad ass attitude, and Apple would do well to re-think their approach to technical support. In an attempt to make a Help Desk sexy, Apple is alienating customers with this idiotic, decidedly unGenius concept and I wish they’d train their people to be less heavy-handed and condescending.


Hair is synonymous with the peace, drugs, anti-draft, free love, and music culture of the 1960s. The show tells the stories of a “tribe” of young, larger than life, politically conscious hippies who take on the establishment, fight being drafted into the Vietnam War, and know how to have a rocking good time. Hair premiered off-Broadway in the late 60s and features a Grammy award winning score. In 1979, the movie version of Hair was released and was directed by Miloš Forman. The soundtrack defies description. Songs like Aquarius, Flesh Failures/Let the Sunshine In, Easy To Be Hard, Good Morning Starshine, Hair, Ain’t Got No, I Got Life, Manchester England, Colored Spade, and Where Do I Go, actually all the songs, are musically superb and lyrically profound and challenging.
The show began with a hair-raising(ly) rousing rendition of Aquarius. I was so close to the stage that I could have touched the performers. Immediately and dramatically striking was the contemporary design of sets and costumes and the ultra modern interpretation. There was a lot of technology and animation and it didn’t feel at all like a 60s show. Claude Bukowski, dressed like an H&M model even had a video camera. The modern-ness didn’t detract at all and in fact, it’s wonderful that a new generation of artistes are still inspired enough by Hair to re-invent it and weave the original story into new settings and circumstances. It was powerful, intense, brilliantly performed, and the music … Ohhhhhh – to die for. All the singers had stunning voices but particularly impressive was the rendition of Easy To Be Hard. I happily sang along in English throughout, laughed, cried, and generally had the time of my life. After the show, I went backstage and met Hudd (stage name), the hot African American, and he told me that the directors, choreographers, actors and dancers decided they wanted to re-interpret Hair and did not want, in any way, to be influenced by the original versions. They came up with something totally unique in 8 weeks. Unbelievable. Kudos!




