Archive for October, 2005


Wednesday, October 12th, 2005

Earthquake updates, news, resources, initiatives, stories have been shifted to Earthquake 2005 – Get Involved.

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It is amazing how Pakistanis all over the world have come together in an unprecedented manner in response to earthquake relief initiatives. It just shows that people can mobilize and act when there is direction. Karachi’s citizens, especially, have outdone themselves.

While we have heard countless stories about transporters and cloth manufacturers exploiting the situation to make more money, as well as news about greedy looters, there are innumerable people, companies, associations, NGOs, etc. who are out there making a difference. Some people think the Government is not doing enough. I think they are doing the best they can. That may not amount to a lot because of inherent inefficiences but I don’t think it’s for lack of trying. President Musharraf cannot afford to drag his feet on this … especially after his disastrous rape-related faux pas. Let’s quit complaining and questioning agendas – well, other than KFC’s – and do something for the victims.

To everyone who is raising funds, organizing relief supplies, conducting rescue efforts, and rehabilitating survivors: may the force be with you. Peace!


Wednesday, October 12th, 2005

While I had made a conscious decision not to criticize anyone’s earthquake relief efforts, KFC’s advertisement in today’s Dawn newspaper is abhorrent.

The quarter page ad says:

Let’s make a difference – Join hands with KFC in supporting the Earthquake victims. As a small gesture, KFC Pakistan will donate Rs. 10 on every Combo sold in October, 2005 towards this cause.

It is absolutely pitiful. “small gesture” is spot on. In fact, they should have said, “miniscule, meaningless gesture”. It’s Ramzan. It’s already the 12th of October. Only on Combos. How much money do they expect to raise with this disgraceful non-effort? WTF???

The ad agency, brand manager, and senior management should die of shame. I am so glad KFC is not my client.


Monday, October 10th, 2005

Full marks for inappropriateness – this Dairy Queen sign was put up today!!


Have also just received a note from a friend who is apalled by the City FM 89 branding on the wristbands. I think they had already been produced for something else. Would anyone from the station care to comment?

Mobilink Earthquake Relief Fund

Contribute Rs. 10 + tax to the Mobilink Earthquake Relief Fund by sending a blank SMS to 180.

City FM 89 Wristbands

We just received our bands – they’re pretty cool. Wasn’t expecting them to be this decent. Send for your band today. They are available in red, white, and black. Rs. 100 only! Contact