JWT ASIATIC, PAKISTAN ESTABLISHES STRATEGIC PARTNERSHIP
WITH b.i.t.s. TO PROVIDE INTERACTIVE COMMUNICATION SOLUTIONS

Karachi, Pakistan, 11th February 2004: JWT Asiatic has entered into a Preferred Partnership Agreement with b.i.t.s. as part of an ongoing strategy to consolidate the internet consulting and interactive media market in Pakistan. The partnership will enable JWT and b.i.t.s. to better service local and multinational clients by providing a stronger combination of knowledge, disciplines, talent and a broader range of services.

b.i.t.s. will operate as JWT's interactive communications specialist unit in Pakistan, digital@jwt, the fully integrated digital branding and e-business arm of J. Walter Thompson.

This is the first time in Pakistan that an advertising agency and a new media company have formally partnered to deliver holistic services to clients for brand awareness, marketing, and revenue generation using traditional and interactive media.

From CRM, Collaboration, and HR applications to brand management and consulting, clients will benefit from a full spectrum of products and services designed to address business challenges in a cluttered, highly competitive environment.

About b.i.t.s. (Beyond Information Technology Solutions)

Founded in 2000, b.i.t.s. combines insight-driven design, leading technologies and rigorous optimization to build strong brands and relationships with stakeholders. Projects are approached through a user-centered model that drives adoption and helps companies meet their business goals and imperatives. The company services several blue-chip multinational and national clients.
http://www.bitsonline.net (92-21) 580-5531

About J. Walter Thompson

WPP Group owns 100% of JWT Asiatic and is the first multinational advertising agency in Pakistan.

J. Walter Thompson, founded in 1864, is the world's oldest agency brand and one of the largest global advertising networks. The company operates 311 offices in 155 cities of 90 countries and its parent company is WPP (NASDAQ: WPPGY).
http://www.jwt.com (92-21) 111-598-598